Philosophy

My Marketing Philosophy

  Pictures convey so much more information than mere words. Every listing should have multiple pictures.

  Did you know that almost 20% of all homes listed on the Columbia Board of Realtors Multiple Listing Service (MLS) do not have a single picture?

  I guarantee that you will not see "Picture Not Available" on one of my listings.* I commit to publish multiple photographs that will show your home to its best advantage. It only takes a few minutes to remove distractions from the camera's field of view - dirty dishes from the dining table, junk from the bathroom counter, clothes on the bedroom floor, and clutter from kitchen counters.

  Good captions amplify what is shown in the picture. Think how much more information is revealed when the caption reads: "Custom-designed barbeque pit with gas side-burners, installed Summer 2002."

  Feature sheets and advertisements should be written in plain English, with the buyer in mind - not in "real-estate-speak".

  Virtual tours allow clients to effectively preview a home. This is especially important to relocating buyers when one spouse is not able to be onsite for the physical visit. For this reason, I've committed that all my listings will have a virtual tour, regardless of price.

  Floor plans help a buyer visualize living in a home. Where possible, I will create and publish a floor plan for every listing.

  Buyers today are better informed than ever before. This is due in large part to the ability to search the Internet before contacting a real estate agent. I place greater marketing focus on effective Internet advertising than on print advertising. Why? Because buyers are using the Internet and the information is current. Traditional print advertising can be a week to two weeks old before it reaches the buyer. Does that mean I won't advertise in the newspaper or The Real Estate Book? No.